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Letters to the Editor
 
We should cash in on the Whittington connection

• IN December 2004 TfL broke with convention to produce a humdinger of a timetable for the festive season with a Whittington theme.
TfL’s licence to thrill depicted a lissom/nubile damsel dressed in the sumptuous colours of Dick Whittington’s traditional garb in full stride atop a hill with the panoramic view of the City behind.
The timetables scored a bull’s eye with communters and tourists alike as they flew off the racks as fast as our greedy, grasping fingers could get hold of them.
In February the following year local newspapers published a letter of mine suggesting that the name ‘Archway Tube Station’ was a misnomer and that it should be renamed as ‘Whittington Cross/Whittington Stone’ or perhaps even Whittington’s Hill’.
About the same time I also wrote to the Mayor on the subject stating that Whittington was an excellent brand name and one which Archway should capitalise on. My correspondence was forwarded to London Underground’s Marketing Department who passed it on to TfL where it is awaiting consideration.
That TfL had the nous to use Whittington iconography on the front cover of its festive timetable to appeal to tourists ought to be an eye-opener to what we have been missing out on and is grist to the mill that the station should have been named after Whittington at its very inception.
Not to have done so must now rank as nothing short of iconoclastic.
Walter Roberts
Henfield Close, N19


Send your letters to: The Letters Editor, Camden New Journal, 40 Camden Road, London, NW1 9DR or email to letters@camdennewjournal.co.uk. The deadline for letters is midday Tuesday. The editor regrets that anonymous letters cannot be published, although names and addresses can be withheld. Please include a full name, postal address and telephone number. Letters may be edited for reasons of space.
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