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By PETER GRUNER
 

Plans are afoot to rename Archway station
Next stop South Highgate, alight here for Marx Square

NEW moves are being made this week to re-name Archway Tube station ‘South Highgate’ and call its run-down shopping mall Karl Marx Square.
The plan is to re-brand Archway, with its grim tower and traffic island, in the hope of encouraging tourists and inspiring regeneration.
Under the proposal, re-naming the Tube station ‘South Highgate’ would link it to its upmarket neighbour. The mall would contain a Marx museum, coffee shops and a signposted “communist” walk to nearby Highgate cemetery, where the 19th-century philosopher is buried. Marx lived in Kentish Town from 1856 until his death in 1883.
Architect Chris Roche, chairman of Junction Road Residents and Traders Association, thought up the re-branding idea, which he believes might be a less-disruptive alternative to Islington Council’s proposed redevelopment of Archway’s wind-swept shopping mall.
He said that “a simple re-branding exercise would probably do the trick”.
He added: “Archway is unfortunately synonymous with urban blight. Call it South Highgate and you will get re-investment, organic growth and, overnight, property values will go up.
“You won’t need the kind of wholesale upheaval that is envisaged by the council’s development plans for the area.”
Mr Roche believes the area’s association with Karl Marx and Dick Whittington, who is reputed to have stopped to rest on Highgate Hill, should be exploited.
He said: “So let’s have a Marx museum in the shopping mall and a Das Kapital coffee shop.”
But Better Archway Forum member Amy Silverston said: “On one hand, he wants gentrification by changing Archway to South Highgate.
“On the other, he wants to celebrate one of the world’s great left-wing thinkers, who fought for the rights of the working classes. I wonder if these two ideas are a bit of a contradiction.”
Highgate Society spokesman Adrian Betham said: “Calling a place somewhere south is confusing. Archway has an identifiable name and people should be proud of it.”
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