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The Review - MUSIC - grooves with CHARLOTTE CHAMBERS
Published: 5 June 2008
 
Camden music review| grooves | My Bloody Valentine| The Roundhouse | Creation Records | Alan McGee

REVIEW: MY BLOODY VALENTINE
The Roundhouse

ALTHOUGH they produced relatively little in quantity, My Bloody Valentine made a splash with their sound and inspire the most ardent of fans.
Signed to Creation in the late 1980s, their lack of commercial success was later highlighted by Oasis, fated to be signed by the same man.
But what the foursome lacked in output, and to an extent record sales, they made up for in influence and support.
Today, My Bloody Valentine have one of the biggest cult followings on the circuit, as proved by their triumphant and sold-out return to the Roundhouse.
Their sound, labelled “shoegazing” by the press because of their tendency to stare at their feet during live performances, was majorly copied. Their back-catalogue has taken its rightful place in history as a set of influential classics that played a part in shaping today’s pop world.
They have obviously exorcised their demons, which were well documented. Founding member and guitarist Kevin Shields’ tendency for perfection was equally the reason for their success and the cause of their demise. Their second album, Loveless, which took years to complete before going on to do badly commercially. It also led to Creation Records boss Alan McGee dropping them.
Loveless and first album, Isn’t Anything, are now recognised as masterpieces.
By the early 1990s everyone had gone off and started doing their own thing. Now they are finally set to release the album they half-made and dumped all those moons ago.

• My Bloody Valentine are at the Camden Roundhouse from June 20-24. Go to www.roundhouse.org.uk

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