Crossrail ‘is ruining businesses’ says Star Café owner Mario Forte - Shop and cafés suffering downturn in takings as huge project restricts access

Published: 25 February 2011
by JOSH LOEB

SOHO businesses say they are under threat because of the giant Crossrail building project, which has turned the top end of Dean Street from a hive of successful shops and cafés into a “no-go” zone.

Among those feeling the pressure due to a decline in takings is Mario Forte, who runs the 78-year-old Star Cafe in Great Chapel Street – close to where the work is taking place.

Mike Leigh and Ian Hislop are regulars at the restaurant, which was opened by Mr Forte’s father Ambrogio in 1933. 

Signs pointing the way to Tesco have been placed on the hoardings at the top of the street – but Mr Forte, 75, said Crossrail had refused him permission to promote his business there.

He said: “We’re going to have eight more years of this building site. What harm could a small sign to a local café do? All I’m asking for is to be treated the same as Tesco.”

Gilles Mercier, manager of the Soho Coffee Club in Dean Street, backed calls for signs advertising local businesses to be placed on the hoardings.

He said: “We don’t get people wandering down here as much because now it looks like this is a dead end.”

A ticket hall for the new Tottenham Court Road Crossrail station is being constructed in Dean Street but the main entrance and exit will be beneath Centre Point.

A spokeswoman for Crossrail said: “We have installed trade signage along site hoardings clearly marking their locations to ensure the public is aware that local businesses are open as usual. 

“This signage features all businesses in the area. 

“Crossrail is keen to work with local businesses to improve signage in the area where it is practical to do so and is happy to discuss any concerns individual traders may have.”