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West End Extra - by JAMIE WELHAM
Published: 4 April 2008
 
Paul Stein with judges Cllr Audrey Lewis and Faye Quigley, president of the National Market Traders' Federation.
Paul Stein with judges Cllr Audrey Lewis and Faye Quigley, president of the National Market Traders’ Federation.
Trader Paul finally proves himself the top market force

A FORMER goldsmith has been crowned Market Trader of the Year.
It was third time lucky for greengrocer Paul Stein, 46, who finally scooped the top prize after twice being a losing finalist.
Mr Stein, who has run a fruit stall in Oxford Street for 25 years, was praised by judges for his “lovely, gentle way” with customers.
He fought off strong competition from 500 nominees to win the £2,000 prize.
Mr Stein said: “I felt honoured to be a finalist so I’m absolutely elated to win.
“I’m hoping this will boost sales for me and all the other traders in Oxford Street. There is a lot of competition from supermarkets nowadays but market stalls have much fresher produce and the personal touch when it comes to customer service, so I still think we have something valuable to offer.”
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